Stealth Persuasion: The Complete Web Copywriting System to Fanatically Turn Your Visitors Into Customers review and discount

Stealth Persuasion: The Complete Web Copywriting System to Fanatically Turn Your Visitors Into Customers description

There’s no escaping the fact that website advertising and copy has to be
crafted in such a way as to compete not only with professional tools, but with
the overwhelmingly sheer numbers of ads that a surfer sees. You only have a
split second to catch their attention and when you do, you have to hook them
into making the desired conversion you seek.

This book explains how slight and persuasive copy breaks down the walls
of resistance, building all important trust and credibility without your reader
even knowing it. Touching the soul and pressing the emotional triggers to
make your reader literally fall in love with you and your brand is the key to
higher sales conversion on the web.

Step-by-step formulas help guide the writer through the often confusing
idea landscape and the all-to-familiar fear of bearing their creative soul to
the masses. Up to date information on not just website content, but the
important "new media" we use everyday:

- social media, tweets, Facebook updates, SMS
- sales letters, opt-ins and paid ads
- weaving storytelling into your web copy
- Google Author Rank and keywords
- the Love / Conflict formula
- writing in your own voice
- articles, blog posts and content marketing
- email content, subject lines and autoresponders
- webinar and teleclass sales pitch closes
- product launches and building your celebrity
- and much, much more!

Colin Martin has crafted the sales letters and content for some
of the most famous faces in Internet Marketing. He worked for Tom
Antion for nearly 7 years writing, learning and testing the most effective
heartstring pulling (and profit making) copy techniques that have made
literally hundreds of thousands of dollars on the web. Everything Colin
learned and more is finally in this valuable guide.
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Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle (Entrepreneur Magazine) review and best price

Kickass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle (Entrepreneur Magazine) description

Showing you that you don’t need a professional ad agency or copywriter to write kick-ass copy, this hands-on guide shows you how to write compelling copy that does more than capture attention—it boosts profits.

Introducing her invaluable Copywriter’s Outline, Gunelius spares you from the long-winded explanations and irrelevant details found in other copywriting books and teaches you the secrets behind effective, results-driving copy—in ten easy steps. With real-world and fictitious advertising and marketing examples, learn the do’s and don’ts of effective copywriting and quickly develop an eye for good and bad copy as well as the nuances of marketing messages for various businesses, industries and media. Discover the true simplicity of writing copy that sells!

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Persuasive Online Copywriting: How to Take Your Words to the Bank review and discount

Persuasive Online Copywriting: How to Take Your Words to the Bank description

Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it’s integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It’s writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you. Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.
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How To Write Great Website Content: Get High In Search Engines and Increase The Leads, Sales or Donations Of ANY Website review and best price

How To Write Great Website Content: Get High In Search Engines and Increase The Leads, Sales or Donations Of ANY Website description

While the technology of the web has grown at break-neck pace, the quality of the content hasn’t kept up. Most websites for businesses are still just nice looking online brochures, or “brochure-ware.” Nice looking in that many marketing people and web teams want first and foremost for their website to “present our brand.”

What is so often overlooked is that people will base their decisions on what they read. Most websites, still, are simply informative rather than action oriented.

You know different. You want people who visit your site to DO SOMETHING. That’s why you’re reading this. Compelling people to take action is vital if you want to generate leads, get phone calls, make sales, raise donations, or achieve whatever goals you have set for your website. Don’t know what your goals are? Read on and I will help you set them.

I wrote this book because there’s so much schlocky writing on the web. Increasing sales and leads requires content that blends knowledge of a product or service with three highly specialized and distinct skills: search engine optimization, sales copy writing, and writing for the web. All three of these skills are needed for a high performing website, yet it’s rare that all are found in the same writer.

This book may be short, but it will give you the understanding and skills you need to write content that will increase your online traffic, conversions, or whatever goals you have for your website.

This book includes:

Where to Begin?
• When should you begin thinking about content?
• Start With Keywords
• Identify One Goal Per Page
• Process

Writing for Search Engines
• Relevancy
• How Do I Write “Relevant” Page Content?
• Keyword Density
• Target More Than One Keyword Phrase Per Page
• The Importance of Meta Tags
• Page Content
• Page Structure
• The Importance Of Unique Content
• A Note On Style

Convince People to Take Action
• Start With A Goal in Mind
• How People Read on the Web
• Make it REDICULOUSLY Easy for People To Read Your Website
• Use Headers to Grab Attention
• Revision
• Be Compelling
• This is Not About You
• What Makes You Uniquely Able to Solve My Problem?
• Sell More With Features & Benefits
• The All Important Call To Action

Appendix
• Examples
• Content Docs

40 pages.

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Copywriting Crash Course - Step-By-Step Blueprint To Writing Winning Sales Copy review and best price

Copywriting Crash Course - Step-By-Step Blueprint To Writing Winning Sales Copy description

Imagine! There IS A Way to Have More Satisfied, Repeat Customers Who Keep Coming Back for More... Without Selling Your Soul to the Devil!

Keep Reading to Find Out How to Sell More to Your Visitors The First Time They Visit...

Whether you've been online for one month or 10 years, the words on your website are the one crucial element which can make or break your business.

That important element is communication.

There's just one problem, if your website isn't communicating effectively with your visitor - you lose a potential subscriber or worse yet, a potential customer. You aren't there to personally greet your website visitors, so your website MUST communicate effectively.

Using the right words on your web page - also known as copywriting - can help you get more subscribers and customers. And you can do this, all without resorting to hype or other unsavory tactics rampant on the web.

And that's where "The Copywriting Crash Course" comes in and can help you to gain long-term, repeat customers... establish your credibility... and make more money from what you are selling.

Now you can learn how to write sales-producing copy, even if you don't consider yourself a great writer.

How would you like to learn?

* The truth about how the 80/20 rule applies to headline... and how to use this to write better headlines than ever before!
* The Secret Headline Writing Formula: B + ER + INC = Killer Headline
* How to find your biggest and baddest benefits... and then turn them into "can't ignore" hooks

Sounds awesome... doesn't? ..and it is, but that's not all.

If you want to create copy that sells, you have to learn the art of writing bullet points.

Wouldn't it be wonderful to do it in one dedicated setting? Well, you can... if you have the right approach.

Here's what you want to do: first, make sure each sales letter contains 6 specific types of bullet points. Why? Well it guarantees that your bullet points are going to hit the biggest part of your readers.

Listen. Your bullet points must be so powerful that someone will buy your product just to get the answer to a single bullet point!

And that's why you want to use my special "hit all 6 types of buyer" approach. I have never seen this taught in any copywriting class before.

In Chapter 9 of "The Copywriting Crash Course" you'll find out:

* The "Suck Method" -- how to suck out all the benefits of your product then twist them into bullet points
* The Biggest Mistake amateur copywriters make with their bullet points that guarantees to depress response!
* The Magic Bullet Point Formula: HB + C + (1-7) = Great Bullet Points

Hey, let me ask you...

Do you know what the biggest difference is between stale copy and exciting copy? It's mostly verbs. Boring copy uses weak and passive verbs. Engaging copy uses powerful action verbs.

He didn't talk to the crowd. he enchanted them. He wasn't filled with energy. He pulsated with energy.

See the difference?

In Chapter 12, 13 and 14 of "The Copywriting Crash Course" you get some of the most powerful verbs and adjectives to use in your copywriting. Things such as:

* The 18 best phrases to describe "instant" benefits
* The 39 best phrases to describe "without effort" benefits
* The 10 best ways to describe "financial gain" benefits
* The 18 best words to use to position your product as inexpensive
* Over 216 other "power words" to use for terms such as lazy, increase, fail, empower, humiliate and so on.

...AND TONS, TONS MORE!

All you need to go right now to get instant access to all of these crazy cash creating copywriting secrets is to buy and download your copy of "The Copywriting Crash Course" now... and you can finally start creating your own attention-grabbing profit-producing sales copy.
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Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) review and discount

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) description

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.

Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Praise for Likeable Social Media:

“Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com

“Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”
Seth Godin, author of Poke the Box

“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.”
Scott Monty, Global Digital Communications, Ford Motor Company

“Dave gives you what you need: Practical, specific how-to advice to get people talking about you."
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

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The Moonlighter's Guide To Online Writing For Immediate Income review and best price

The Moonlighter's Guide To Online Writing For Immediate Income description

“I wrote and priced this e-book for anyone who really needs to generate immediate income, enjoys writing and has access to a computer. It couldn’t be easier.” Connie Brentford

Start making money from home today as a paid writer.
This beginner’s guide teaches you how anyone, using these proven tips and tactics can start earning money from home as a freelance content writer this week! Literally.

This book takes you through the world of online content writing, teaches you what you need to know to get paid to write and teaches you the simple steps to increase your online income every month.

This Moonlighter’s Guide has everything you need to get started making money from home as a freelance writer, including a list of over 100 online companies that will pay you to write short articles for the web.

Whether you want to work full-time from home or just add to your existing income, The Moonlighter’s Guide To: Online Writing For Immediate Income shows you step-by-step how content writing gives you the flexibility to earn as much as you want and work from wherever you want – starting right now.

Table of Contents

Chapter 1 Getting Started
- You really are an expert on something
- Earn money as a content writer with minimal training
- Improve your writing and improve your income
- An inspiring note from Christina Zila at Textbroker.com

Chapter 2 Tools Of The Trade
- The 5 Things You Absolutely Need (and probably already have)

Chapter 3 Resources For the Beginner
- Basic grammar skills
- Common grammar mistakes
- Commonwealth spelling differences
- The beginner’s bookshelf
- Helpful websites and fantastic forums for beginners

Chapter 4 The Two Main Writing Camps
- Up front pay
- Residual pay
- Pitching your tent in both camps
- Starting your own website

Chapter 5 Why Keywords Are So Important
- Keyword use
- How to write a keyword based article

Chapter 6 Writing Tips And Templates
- Article and blog templates
- What should you write about?
- 5 great article starters

Chapter 7 Getting Paid And Other Money Matters
- Setting up a PayPal account
- Affiliate programs
- Google AdSense
- Making a revenue goal
- Taxes


Chapter 8 The Big List: Over 100 Websites That Will Pay You
- Your writing application
- The questions you need to ask when vetting a company
- How to read the big list
- Content writing websites on general subjects
- Content writing websites on specialty topics
- Smarty Pants
- Opportunities for international writers

Chapter 9 Beyond The Beginner
- Tips for putting together a writing resume
- Resources for intermediate level income
- Search for writing jobs online
- About the author

This information will allow virtually anyone to make money from home as a freelance writer within 48 hours of reading it and then year after year. Thousands of freelance writers are already making money from home every day. Whether you just want a few extra dollars every month or want to make money from home full time – or from a beach in a foreign country – The Moonlighter’s Guide To: Online Writing For Immediate Income shows you how to make money online starting now!
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The Ultimate Sales Letter: Attract New Customers. Boost your Sales. review and best price

The Ultimate Sales Letter: Attract New Customers. Boost your Sales. description

Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

• Completely updated text and examples
• Great headline formulas
• New exercises to spark creativity
The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

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CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone review and discount

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone description

FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you-and millions like you-to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?

Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.

In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 25+ years in the ad business, including:

*60% of people read only your headline and what to do about it
*Captions under photos get 200% greater readership than non-headline copy
*Ads with sale prices draw 20% more attention
* To double your ad's attention-getting value, you must enlarge it 400%
*Four-color ads are up to 45% more effective than black and white
*Prices ending in "95" are less effective than those ending in "99"
*The psychology of size... page positioning... typefaces... pricing...social proof... and color
*How to make people believe what you say
*How to persuade people to respond
*Effective tricks for writing psychologically potent headlines
*What mistakes to avoid at all costs
*What you should always/never do in your ads
*Expert formulas, guidance, tips and strategies
*And much more.
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Copywriting Cash Questions-42 sales copy questions for maximising your response review and best price

Copywriting Cash Questions-42 sales copy questions for maximising your response description

Copywriting, when done right, by a professional advertising copywriter, can make a dramatic difference to your sales figures and your bottom line.Whether you're writing your own sales copy or you're hiring a freelance copywriter, this book is designed to help you zone in on the important part of your sales pitch that will make the sale for you. You will discover the right questions to ask so you know you have the vital ingredients in place on your sales page to maximise your response. Whether you're one of the budding copywriters out there on the market or you simply want to write your own ads this book is designed to ramp up the conversion figures from your copywriting.
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Copywriting Cash Questions-42 sales copy questions for maximising your response review and discount

Copywriting Cash Questions-42 sales copy questions for maximising your response description

Copywriting, when done right, by a professional advertising copywriter, can make a dramatic difference to your sales figures and your bottom line.Whether you're writing your own sales copy or you're hiring a freelance copywriter, this book is designed to help you zone in on the important part of your sales pitch that will make the sale for you. You will discover the right questions to ask so you know you have the vital ingredients in place on your sales page to maximise your response. Whether you're one of the budding copywriters out there on the market or you simply want to write your own ads this book is designed to ramp up the conversion figures from your copywriting.
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No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing review and best price

No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing description

Quickly Learn to Write Vivid, Compelling and Honest Marketing Pieces

If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet sincere and helpful sales copy.

Whether you're a coach, author, financial advisor, B-to-B product manager or some other kind of professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and then tweaking it into an effective selling tool.

This concise handbook from a copywriting expert known for creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.

Discover:

• The 5 inescapable components of a complete marketing presentation and another element that adds oomph whenever it's appropriate
• Why it's essential to provide more information for shoppers, rather than less - and how to identify the facts customers need
• 10 ways to make yourself and what you're selling more credible
• 21 no-hype writing techniques that make dull items much more desirable
• Dozens of illuminating examples (many structured as "before" and "after")
• 11 kinds of unethical or disreputable marketing tactics to avoid so you maintain self-respect and buyers' trust
• 12 methods of fine-tuning your headline for greater reader intrigue and curiosity
• How and why to tinker with your tone
• 8 techniques for making whatever you wrote more direct, clear and powerful

This is a resource you'll want to consult again and again to transform a boring, weak promotion into one that sings you honorably into the profit column.

Marcia Yudkin is the author of Meatier Marketing Copy, Persuading on Paper, 6 Steps to Free Publicity and 13 other traditionally published books, including a Book of the Month Club selection and another featured on "Oprah." She has delivered commentaries on National Public Radio and landed publicity on page 1 of the Wall Street Journal.

As a copywriter, she works primarily with solo professionals, service firms, authors, publishers, software entrepreneurs and information marketers.
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The Copywriter's Cheat Sheet: 1500 Persuasive Words and Phrases for Writing Smart Copy That Sells review and best price

The Copywriter's Cheat Sheet: 1500 Persuasive Words and Phrases for Writing Smart Copy That Sells description

This massive list of 1500 persuasive words and phrases will help you energize your sales copy.
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